Monday, July 9, 2007

The first Branding Session with Rajiv Badalani

We got somewhat a clarity on what branding is all about, and the importance of it in the apparel industry.
Branding is important to earn goodwill and how it affects the consumer's behaviour. And apart from all this about branding, we liked the way class was taken in a interactive manner and using a few practical examples like Johnsons...
We look forward to receiving more inputs in the subject which would give us more clarity so that we can apply in our profession later in life.

Group: Craft and Cultural Clothing
1. Neha Goyal
2. Molthoinoo M
3. Shyam kumar
4. Neha Kunwar

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